IDM Qualifications in B2B Marketing

B2B marketing is a distinct discipline. It may share some common ground with B2C marketing, but there are substantial differences in the challenges that B2B marketing presents - and the strategies, tactics and techniques that B2B marketers have to apply to meet them. That's why when employers and clients that operate in the B2B sector look for talent, they look first for people with proven B2B capability.

FREE Guide to Managing and Using a B2B Database »

When you hold the IDM Certificate or Diploma in B2B Marketing, you'll stand out from the crowd. You'll hold a highly respected and valued professional qualification. Your knowledge will span the complete B2B marketing project cycle. You'll know how to plan and implement a multi-channel B2B marketing strategy; build a brand, harness data, and brief and evaluate creative work. You'll understand the legal implications of all forms of B2B activity and you'll know how to manage integrated communications programmes and execute effective tactical campaigns.

You'll become one of the most capable practitioners within B2B marketing - and you'll have an internationally recognised qualification to prove it.

Our sponsors

Blue Sheep^® is the UK's leading business-to-business Marketing Services Provider (MSP). We have over 20 years experience in delivering complex solutions for everyday marketing challenges to help our clients hit their customer acquisition and retention targets.

We specialise in understanding marketing strategies and identifying obstacles to achieving those strategies and implementing online and offline solutions against pre-defined goals.

As the B2B Marketing Services Provider of choice, Blue Sheep^® helps marketers uncover the detailed knowledge needed to make faster and better informed decisions about customers, prospects and target markets by providing powerful, analytical insight. We work closely with our clients to understand their business objectives and marketing goals and we support these objectives with our award winning products and in-house expertise.

Viking Direct is a wholly owned subsidiary of Office Depot which employs nearly 45,000 people worldwide of which 3,000 are UK based. Viking sells a wide range of office supplies to SoHo and SME type organisations as well as consumers in the UK and Eire. Established in 1990, it has offices and call centres throughout the UK and Eire. The UK headquarters is based in Leicester, with additional premises in Manchester, Leeds, Dublin, Northampton and Belvedere, with other sites including Andover (Contract HQ). In the UK Viking delivers to over 850,000 small to medium sized businesses and consumers every year.

Complimentary online IDM Membership

All students will be enrolled as complimentary members of the IDM and therefore the study hours gained throughout the IDM B2B Certificate or Diploma programme will qualify for the IDM CPD programme. CPD registration is free of charge for IDM members.