The IDM Certificate in B2B Marketing

The syllabus for the Certificate is extremely practical and applied. It covers literally every aspect of B2B marketing, from planning and budgeting, data to creative, and media to measurement. A series of real-life case studies provide valuable insights into innovative B2B strategies and the results they achieved. Every lesson explores and explains a key aspect of the B2B marketing landscape as it exists right now.

Your learning will span:

• The complete B2B marketing delivery infrastructure
• The impact of multi-channel capability
• Why traditional sales and marketing disciplines are being fully integrated
• How to prepare and present a detailed and effective marketing strategy
• Best practice acquisition and retention processes in B2B marketing
• How to build brand awareness and develop brand experiences
• The value of data and the importance of developing a data strategy
• Profiling methods and segmentation techniques for B2B audiences
• How to develop effective lead generation programmes
• Using creativity to engage customers and how to review and evaluate creative work
• Understanding and applying commercial economics to B2B marketing
• How to integrate the internet, email and digital media with conventional channels
• Evaluating and quantifying international business opportunities
• Ensuring compliance with existing and emerging legal statutes and codes

Who should apply?

The Certificate would benefit those entering B2B marketing or those who engage in B2B marketing activity as part of their role. It would also provide a valuable endorsement and a internationally recognised professional qualification for experienced B2B marketers. It will build upon their existing knowledge and experience and provide a complete understanding of the entire B2B marketing landscape.

Book online -
choose your study option below

Intensive

19 Nov 08 (2x3 days)

20 Apr 09 (2x3 days)

In-company
If you would like to find out more about the in-company option, email our in-company qualifications team.

Request a prospectus
If you're not yet ready to book, we'd be pleased to send you a full prospectus.