Once you have passed the Certificate you can choose to go on to attain the Diploma. To do this, you do not need to attend further study classes or sit an exam.
That's because, unlike other qualifications which are exam based, the Diploma is based around a dissertation.
Experienced B2B marketers can take the Diploma fast-track!
Those with ten years senior resource management experience can proceed directly to the Diploma level without needing to attain the Certificate. As long as you can demonstrate that you have the required level of practical experience, or a working knowledge of the Certificate level modules, you will need only to complete the 15,000 word supervised dissertation.
Diploma dissertation
The dissertation can be based upon any relevant aspect of the operation of the student's organisation. This approach ensures that the Diploma produces outcomes that can be applied within the workplace to deliver immediate value within the student's workplace.
Alternatively students may chose an abstract B2B topic to address. This option enables students to look beyond their current environment to gain an in-depth understanding of any aspect of B2B marketing that they would otherwise not have the opportunity to explore.
Following the submission of the dissertation, students must attend a viva (an oral discussion of your dissertation with topic-related experts).
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