Marketing has changed for good. Digital media, such as the internet, email, mobile, digital TV and radio, now play a vital role in both standalone marketing initiatives and as key components within integrated, multi-channel programmes.
No marketing budget, plan, campaign or strategy is complete without a digital component. Every marketer must understand what is possible, achievable, affordable and effective through digital media and channels.
Whether you call it digital marketing, internet marketing, online marketing or even e-marketing, the demand for knowledge, skills and a professional qualification in this new discipline is enormous. Those marketers who have it will find themselves in great demand; those who don't will be forever playing catch-up.
The IDM Certificate in Digital Marketing
The Certificate is aimed at marketers who implement digital campaigns and those who specialise in managing internet, email, iTV, mobile, search and other online marketing communications.
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The IDM Diploma in Digital Marketing
The Diploma is aimed at more senior marketers who plan, manage and resource digital marketing programmes.
Endorsed by the Interactive Advertising Bureau Europe, these two qualifications are the only professional qualifications in digital marketing available in the UK. They provide a progressive structure enabling marketers to build their knowledge and skills in tandem with their role and responsibilities within digital marketing.
Complimentary online IDM Membership
All students will be enrolled as complimentary members of the IDM and therefore the study hours gained throughout the IDM Digital Certificate or Diploma programme will qualify for the IDM CPD programme. CPD registration is free of charge for IDM members.
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