Direct marketing qualifications

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Marketing is going direct at an ever-accelerating rate.

One in 20 of the US working population is employed in direct marketing and, as interactive media increase their hold, it won't be long before all marketing is direct.

The skills shortage caused by this growth is colossal. But you can quickly turn this to your advantage, by gaining the only internationally recognised professional direct marketing qualification.

Fast-track your skills

Whether you're a recent entrant to the industry looking for promotion, or a senior business professional needing to strengthen your marketing skills, you could learn more from an IDM qualification than two years at work will teach you. All you need do now is make your choice of study level.

The IDM Certificate in Direct and Interactive Marketing

The Certificate is aimed at junior marketers and recent entrants to the profession who need to get a fast-track understanding of the principles of the discipline and practical applications of direct marketing.

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The IDM Diploma in Direct and Interactive Marketing

The Diploma is aimed at more senior marketers who want to gain a strategic understanding of how direct and interactive marketing can be combined with more traditional marketing disciplines to build brands and grow businesses.

Both qualifications give a comprehensive grounding in the important concepts, techniques and practices - and each syllabus is underpinned by the academic rigour and practitioner expertise that will help make your marketing measurable, accountable and more effective.

Complimentary online IDM Membership

All students will be enrolled as complimentary members of the IDM and therefore the study hours gained throughout the IDM Direct and Interactive Certificate or Diploma programme will qualify for the IDM CPD programme. CPD registration is free of charge for IDM members.