Who employers should enrol

Supported by

This qualification has been designed to provide today's marketer with the applied knowledge to develop and implement accountable, customer-centred, integrated marketing communications programmes.

At the executive level, it will provide a complete understanding of today's diverse media and disciplines, showing you how to build a fully-fledged IMC programme - covering every step, process and important metric on the way.

For middle level marketers, it will refresh and update your media knowledge - particularly digital media - giving you new insights on how to apply traditional marketing disciplines, and take you through the strategic process of developing effective IMC programmes.

For more experienced marketers who are new to IMC and for specialists it will fill the gaps in your knowledge, equipping you to manage and control all elements of a strategic IMC programme.

The IDM Diploma in IMC is equally valuable to clients, agencies and service providers - across financial services, telecomms, FMCG, retail, travel, manufacturing, charities and not-for-profit, automotive, government and public sector, utilities, professional services, computing and hi-tech, etc. - in both B2Cand B2B markets.

Book online -
choose your study option below

Intensive

27 Apr 09 (3 weeks)

In-company
If you would like to find out more about the in-company option, email our in-company qualifications team.

Request a prospectus
If you're not yet ready to book, we'd be pleased to send you a full prospectus.