Supported by
In developing this new qualification the IDM has collaborated closely with Professor Angus Jenkinson, the first Chair of the Centre for Integrated Marketing.
The Centre is currently developing the world's first integrated marketing benchmark audit; a project involving some 200 UK brands. It has also developed a number of unique and valuable tools for implementing IMC which will be incorporated in the Diploma.
The fascinating Diploma programme is taught entirely by leading and active marketing practitioners who will share their deep knowledge and realworld experiences with their students. Students will also participate in an excellent group project which will provide a valuable opportunity to apply the new thinking and techniques learned in a highly collaborative and realistic way. The comprehensive assessment and feedback provided by leading UK marketing practitioners will deepen understanding and sharpen skills.
Book online -
choose your study option below
27 Apr 09 (3 weeks)
In-company
If you would like to find out more about the in-company option, email our in-company qualifications team.
Request a prospectus
If you're not yet ready to book, we'd be pleased to send you a full prospectus.
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