International support

Supported by

The new IDM Diploma in IMC is the first, and only professional qualification designed specifically for today's customer driven, interactive economy and has received tremendous support from both sides of the Atlantic.

The new IDM curriculum advances a revolutionary, customer based approach to communication planning, implementation and measurement. Through this expertly conceived and logically structured curriculum, students will become thoroughly prepared to meet the challenges of the new push-pull marketplace. They will be the first generation of professionally qualified Integrated Marketing Communications practitioners."

Professor Don Schultz, the world's foremost authority on IMC

Hear the full interview with Don Schultz »

"At last, a practical new professional qualification that tackles the real issues of creating integrated marketing communications, centred around the customer and the brand."

Hugh Burkitt, CEO, Marketing Society

"I believe the IDM's new IMC qualification could save any marketer years of trial and error in the pursuit of Integrated Marketing."

Peter Sieyes, Global Relationship Marketing Director, Diageo

"Integrated Marketing is a basic imperative in today's congested marketplace, those who don't will waste valuable resources."

Chris Reid, NUI Director of Propositions, Norwich Union

"The IDM IMC Diploma comes at exactly the right time. As we move to a multi dimensional and multi disciplined approach to our marketing communications we need to expand our understanding of all media and how they work together."

Andrew Hammond, Dip DM, Head of Marketing Communications, Royal Mail

"An extremely valuable and practical course which offers students from every kind of organisation a thorough grounding in IMC."

John Grounds, Director of Communications, NSPCC

Book online -
choose your study option below

Intensive

27 Apr 09 (3 weeks)

In-company
If you would like to find out more about the in-company option, email our in-company qualifications team.

Request a prospectus
If you're not yet ready to book, we'd be pleased to send you a full prospectus.