Study aids

Supported by

FREE study aids when you enrol

All Diploma students will receive nine superb marketing reference books to support their studies and to refer to in the workplace absolutely FREE. The books cover every aspect of the marketing mix that combines to create IMC, such as advertising, PR, market research, direct marketing, internet marketing etc. Titles include: Internet Marketing and IMC - next generation by Don Schultz.

Plus - bonus DVD for all students!

Integrated Marketing in Action: a practical demonstration of how marketing technology makes integrated marketing happen. This fascinating DVD shows how software and information technology provides the tools and the engine that drives integrated marketing. Produced by Alterian on behalf of the IDM.

Complimentary online membership

Enrol now and you will receive complimentary online membership whilst studying.

Book online -
choose your study option below

Intensive

27 Apr 09 (3 weeks)

In-company
If you would like to find out more about the in-company option, email our in-company qualifications team.

Request a prospectus
If you're not yet ready to book, we'd be pleased to send you a full prospectus.